Shifting Gears from the Lab to the Market – Listen to Marc Perron’s podcast
“Shifting Gears from the Lab to the Market” is an IEEE TEC podcast featuring Marc Perron, Deep Tech Commercialization Expert and Senior IEEE Member.
In this podcast on Technology Transfer and Commercialization, the host, Prof. Sheldon Williamson, had the pleasure of speaking with Dr. Marc Perron. Marc speaks about how he ended up in the business of commercializing technologies and explains to us how it all works. He cites examples of his own success stories with coaching young companies from scratch. Marc explains also the step-by-step procedures of how to market an idea from incubation and introduces some of the main hurdles that need to be overcome to be successful.
By listening to this podcast, you will become more familiar with Technology Readiness Levels (TRLs), a method for estimating the maturity of technologies during the acquisition phase of a program, developed at NASA during the 1970s.
Finally, Marc also discusses his vision for the future in the field of tech transfer, commercialization, and Intellectual Property. Among valuable tips provided for his listeners, Marc tells us the importance of having early talks with:
- Users, to make sure the product will be needed on the market
- Technology Transfer Office
- And with Technical Committees, like our IES TC.
Listen to Marc Perron’s podcast on IEEE TV, and enjoy 40 minutes in good company: